nike fuel = mass cool | Influxinsights
Suddenly, I have a vision of participating with my peers and also comparing myself to the greats- the possibilities and application of this data both social and beyond are pretty infinite. I can see televised basketball games with Fuel data running on a ticker, I can see challenges between athletes across different sports- the list goes on and that’s not even considering the opportunity to drive consumers directly to product.
With all the benefits that are heading Nike’s way, the darn thing should be free, but they are smart enough to charge $150 for the privilege of you giving them your precious athletic data.
The Nike Fuelband has the potential to be the best connected/promotional product that the digital space has ever seen. These guys actually managed to brand the act of being in motion.
I want one. Even if it’s going to quantify my every moment of slothen fatassery.
